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"Loyalty Scheme"


Published 10/14/2008


Loyalty Scheme
You tend to think of loyalty cards as being predominantly used in the large supermarket chains but plenty of smaller stores can put the schemes to good use as well. It makes sound business sense to introduce a Loyalty Scheme to your business as it will help you to retain customers in the future. People like to think they are being rewarded for their custom and if they are given loyalty cards to accumulate points on, they will certainly think that they are being appreciated. What`s more, you`ll actively encourage them to come back to your store and the more times they visit the more money they are going to spend. It`s easy to set up a Loyalty Scheme and you`ll be able to build a comprehensive customer database which can be used for marketing purposes in the future. When the scheme is set up you can structure a discount upon it so that the more that your valued customers visit the store, the more money they get off purchases. Business isn`t exactly booming at the moment due to the effects of the credit crunch so it pays to have the Loyalty Scheme up and running. Fail to utilise the scheme to the best of your advantage and your competitors might nick more and more customers off you in the future.


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